Therabody leads the market in cutting-edge wellness tech, offering trusted, science-backed solutions for recovery and performance. While the brand’s pneumatic compression boots have gained a loyal following among top-tier athletes and fitness pros, adoption by fitness enthusiast consumers or those struggling with circulatory health represented an opportunity for growth.

Qualitative interviews with current users were followed by an online survey with over 1,000 fitness enthusiasts across the US; segmentation analysis revealed the distinct motivations and needs across priority prospects, helping redefine marketing target and comms for future campaigns.

KEY INSIGHTS: Scientific claims around efficacy & benefits engender loyalty among current customers and appeal to prospects; Language like “wellness” and “recovery” is more resonant than “circulation”; Prospects need more clarity around differences between SKUs