A boutique research firm delivering bespoke insights for brand growth.
Method + ModeWHAT WE DO
Insights to help you make more confident business decisions:
Reveal customer needs and roadblocks to adoption
Define high-value customer segments—and identify prospects
Test products, concepts, and prototypes with the right users
Assess the resonance of creative imagery and brand messaging
Unlock cultural insights to fuel thought leadership and elevate pitch decks
HOW WE DO IT
Applied primary research is our specialty.
We focus on delivering actionable intel that validates your current direction — or supports a strategic pivot.
Founder and principal Rachel Swanson draws from decades of in-house and agency-side experience to develop custom research initiatives aligned to your objectives—unlocking the insights that matter most.
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Survey research, from customer satisfaction to conjoint:
sample & vendor selection
questionnaire development
programming, QA & fieldwork
analysis & reporting
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Focus groups, 1-on-1 interviews, ethnography, user testing:
screening, recruitment & facility liaison
interview/task guide development
moderation: remote & IRL
analysis & reporting
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Fractional leadership to round out, or help build, your team:
Research Operations
Data Audits & Roadmapping
Go-to-Market Strategy: SWOT, Market Sizing, Competitive Analysis
WHO WE’VE HELPED
Connecting dots between business needs and customer expectations since 2018.
