Rachel Swanson, owner and lead consultant of Method + Mode, has over 20 years of experience delivering end-to-end primary research solutions and strategic support to business leaders across industries—B2B and Consumer, Qual and Quant.

From customer satisfaction surveys and persona/ segmentation work, to product development, concept testing and conjoint, going beyond the numbers to create an insights-informed brand narrative is Rachel’s superpower.

Prior to establishing Method + Mode, Rachel spent a decade at Condé Nast in senior-level brand strategy & insights roles at multiple properties (Glamour and W), and in Corporate. Rachel’s foundational expertise in primary methodologies, marketing science/analytics, and usability testing was developed agency-side at Digitas and POSSIBLE (WPP).

Since 2018, Method + Mode’s insights have fueled early-stage businesses and renowned global brands alike, across beauty/wellness, fashion, CPG, tech, hospitality, and media.

Method + Mode is certified by the City of New York as a woman-owned business enterprise and a member of Women in Research (WIRe.)