sweetgreen
Customer Insights: Concept Testing with Conjoint, 2022
sweetgreen is a leading, healthy, fast-casual chain. With hybrid and WFH models becoming the new norm for office workers, the brand’s app-based customer engagement program needed a reboot.
In order to proceed with confidence on the program rollout, a conjoint study was conducted online with nearly 2,000 existing and prospective customers, helping the product team identify the ideal combination of program benefits to include at launch.
KEY OUTCOMES: Identified hero messaging and benefits that resonated most with engaged customer base and likely prospects (sweetpass launched late Summer 2022)
Want to know more? Send queries to info@methodandmode.co
“We loved partnering with Rachel on insights work for the loyalty program relaunch. Not only were the results incredibly well received by the executive team, but they will really impact our program design and development.”