Our first Quarterly Omnibus ran in July, with a focus on wellness. According to the folks we surveyed, practicing self-care has become mainstream: 88% incorporate emotional, physical and soulful wellness practices into their regular routines. Here’s what else we uncovered.
- Food & Family is the Feel-Good Rx: spending time with loved ones and enjoying favorite foods/drinks are the Top 2 self-care activities mentioned
- Feeling Pretty is a Paradox: 1 in 3 women say beauty products & services help define their self-care regimens – they’re 3X more likely to say new products or a visit to the salon/spa are mood boosters – but unfortunately, they’re also significantly more likely to feel guilty spending money on themselves then men
- Express for Self: sharing true emotions & opinions with others, communicating gratitude to loved ones and journaling are more likely to be part of women’s self-care goals
- Take It Outside: self-care for men looks a little more physical – they’re more likely to work out/exercise and spend time in nature on a regular basis
- Unwinding, not Unplugging: only 1 in 5 say they regularly disconnect from tech
And of course, you know I love a quadrant analysis. So, here ya go.
Position determined by propensity to be practiced by men vs. women (X-axis) & assessment of private/solo vs. public/social nature of each activity (Y-axis). Example: women are more likely than men to sleep in/nap for self-care, which is a solo activity, so this appears in the upper-right quadrant.
What do you think, do any of these self-care stats ring true to you? If you want to learn more about this study, email me rachel@methodandmode.co