Method + Mode is a boutique research firm dedicated to helping brands realize their full potential through customer insights and market research with a business-centric lens.
Rachel Swanson, owner and principal consultant, has over 20 years of experience delivering end-to-end primary research solutions to business leaders across industries.
Prior to establishing Method + Mode, Rachel spent a decade at Condé Nast in senior-level strategic insights roles across multiple properties, and at the Corporate level. Rachel’s foundational expertise in research, analytics and UX was developed during stints agency-side at both WPP and Digitas. Since 2017, Method + Mode’s insights have fueled early-stage businesses and renowned global brands alike across beauty/wellness, fashion, CPG, tech, hospitality, and media.
Method + Mode is WBE Certified by the City of New York as a women-owned business enterprise and a member of Women in Research.
Want to know more? Let’s chat.
Get to know Rachel…
The State of AI in Commerce (Commerce Famous, bonus episode)
Make the Data Come Alive (Future Commerce, episode 147)
Data Driven Storytelling (Future Commerce, episode 103)
“5 Minutes With” (Bluhorn Media)
How to Get Great Feedback and Collect Kickass Business Insights (Spirit of 608)