Rightpoint
Category Trends & Cultural Insights, 2020, 2021, 2022
Digital agency Rightpoint specializes in CX transformation—and regularly publishes reports and white papers highlighting their expertise around the evolving landscape. Method + Mode was tapped to generate fresh insights around pandemic shopping trends in Fall 2020; subsequently we collaborated with marketing leadership on five additional thought leadership pieces over two years.
OUR ROLE: Study ideation; Sample design & procurement; Survey development; Fieldwork, programming & QA; Analysis & reporting
KEY OUTCOMES: Delivered multiple long-form research reports for content marketing and lead gen across multiple lines of business within the organization
Want to know more? Send queries to info@methodandmode.co
“Our work together has absolutely helped drive MQLs. We publish a ton of data-based thought leadership...when we partner with Rachel, projects are always smooth, insightful, and impactful.”