Nuun
Customer Insights: Concept Testing with Market Sizing, 2021
Prior to acquisition by Nestlé, Nuun wanted to understand growth opportunities related to their Podium Series product line—a three-step hydration regimen oriented towards high-intensity/ endurance athletes.
We surveyed 700 consumers (users and prospects) to understand their category needs and brand familiarity, as well as Nuun positioning/messaging resonance.
KEY OUTCOMES: Identified product SKU with highest value/potential for growth; Estimated market size of two priority target groups
Want to know more? Send queries to info@methodandmode.co
“As any business grows, you need to make tough decisions around investment, product messaging, and markets. The research we did helped our team more confidently enter ‘decision-making mode’.”