A boutique research firm delivering bespoke insights for brand growth.

Method + Mode

WHAT WE DO

Custom research that helps you make more confident business decisions:

  • Reveal customer needs and roadblocks to adoption

  • Define high-value customer segments—and identify prospects

  • Test products, concepts, and prototypes with the right users

  • Assess the resonance of creative imagery and brand messaging

  • Unlock cultural insights to fuel thought leadership and elevate pitch decks

HOW WE DO IT

Applied primary research is our specialty.

We focus on delivering actionable intel that validates your current direction — or supports a strategic pivot.

Owner and lead consultant Rachel Swanson draws from decades of experience brands and agency-side, to develop research initiatives aligned to your objectives—unlocking the insights that matter most.

  • Survey research, from customer satisfaction to conjoint:

    • sample & vendor selection

    • questionnaire development

    • programming, QA & fieldwork

    • analysis & reporting

  • Focus groups, 1-on-1 interviews, ethnography, user testing:

    • screening, recruitment & facility liaison

    • interview/task guide development

    • moderation: remote & IRL

    • analysis & reporting

  • Data-driven brand development work:

    • Competitive Analysis/SWOT

    • Market Sizing

    • GTM Strategy

    • Sales Materials & Presentations

    • White-Label Studies/Reports

WHO WE’VE HELPED

Connecting dots between business needs and customer expectations since 2018.