Main Content
Method + Mode is a boutique research firm delivering bespoke insights for brand growth*
In other words—custom research to help your team make more confident business decisions:
- Reveal customer needs and roadblocks to adoption
- Define new customer segments—and identify prospects
- Test product concepts and prototypes with the right users
- Assess the resonance of new brand creative and messaging
- Unlock cultural trends that fuel thought leadership and board meetings
Services
We specialize in applied primary research—qual and quant studies delivering brand leaders with insights that bolster business decisions, or support a strategy pivot. Founder and lead consultant Rachel Swanson draws from decades of experience at agencies and brand teams to determine an approach that aligns with your business objectives, unlocking the insights that matter most.
Whether our partnership is project-based, or we serve as interim Insights leadership, our focus is end-to-end custom research with services that include:
Quantitative Research
From Satisfaction to Conjoint:
sample/vendor selection
questionnaire development
programming & QA
fieldwork
analysis & reporting
Qualitative Research
Interviews, UX and Groups:
screening/recruitment
interview/task guide creation
facility liaison
moderation: remote or IRL
analysis & reporting
Strategic Consulting
Data-Led Brand Development:
competitive analysis/SWOT
market sizing
white-label research
pitch decks & board presos
GTM & sales materials
Projects
Since 2018, Method + Mode has helped connect the dots between business needs and customer expectations across a diverse range of industries.
Select partners include:
Reach out about new project inquiries at info@methodandmode.co
Connect with Rachel on LinkedIn
Check out speaking and podcast appearances